About H&G Tea – Organic Wellness Tea Made by the Hope & Glory Tea Company

in every cup guaranteed

Everyday organic tea for modern wellbeing, so you can feel good about every cup.

Who?

H&G stands for Happiness & Goodness, a modern feel good tea brand created by the Hope & Glory team.

What?

We make everyday organic teas and infusions that support simple wellness moments, from wake up to wind down.

Where?

We are based in Hertfordshire, working with organic tea gardens and herb growers around the world.

Why?

So you can enjoy tea that is good for you, fair to growers and kinder to the planet, every single day.

“H&G tea was created for people who care about what they put in their bodies, and want their tea to support their wellbeing. Each blend fits naturally into your day, bringing clarity, comfort and simple goodness into every cup.”

Nina Chudasama

FOUNDER

Who is H&G Tea?

H&G began life as an everyday tea for Hilton Hotels, built from the gardens of Sri Lanka to balance wellness, quality and comfort in one simple cup. Today it has grown into a modern feel good tea brand for home, still blending and packing in house with the same care as Hope & Glory, but with a more relaxed, approachable character.

The Heart of H&G Tea

Four simple principles that guide how we treat the planet, our growers and your wellbeing.

Quality

Premium thinking applied to everyday tea, rigour in the cup, not a commodity. Blended and controlled in house, with expert partners at origin for consistent flavour. Sits above dustings and fannings, clear brew guidance and honest grade language on pack.

Sustainability

Zero plastic formats, crimped bags and envelopes, string and tag sewn on. Organic as the baseline, clean as it can be in your cup. Principles over perfection, doing good cup by cup, not chasing eco buzzwords

Community and togetherness

Fairness for growers is non negotiable, why would you not look after the people behind your tea. Tea as a connector, shared moments, the brand literally called Happiness & Goodness because it does what it says on the packet.

Health and wellbeing

Straight talking functionality, blends called Wake Well, Relax Well, Sleep Well, Hydrate Well and more. Built around real routines, from morning English Breakfast to bedtime Chamomile. No guilt and no overclaiming, just guidance and practical tips for feeling better.

Our blends are built around simple wellness moments, not fads, so it is easy to choose what you need, when you need it.

Every H&G Cup Has a Purpose

SHOP ALL

Morning Energy

Sustained Focus

Happy Digestion

Reset & Restore

Immune & Hydration Boost

Calm &
Restful Sleep

Tea you can trust, from the makers of Hope & Glory

H&G is created by the same team behind Hope & Glory, one of the UK’s most respected premium tea brands. Hope & Glory is the smart, classical elder of the family, known for its obsession with quality, its relationships with growers and its commitment to ethical sourcing. It has supplied some of the country’s best hotels and restaurants for years, setting high standards for flavour, consistency and craft.

H&G carries all that expertise into everyday tea. Think of it as the cool younger sibling, built on the same foundations of quality, sustainability, community and wellbeing, only made for modern routines and simple, feel-good moments at home.

Together, the two brands share one belief, that better tea should be available to everyone, whether you are waking up, winding down or simply taking a moment for yourself.

Visit Hope & Glory Tea

Doing good, cup by cup

Organic as standard, so what goes into your cup is as clean as it can be. Zero plastic bags and envelopes, fully plant based construction. Practical sustainability, from packaging choices to sorting waste at home, not perfection theatre.

For our planet

Fairtrade sourcing and long term relationships with growers, looking after the elders in the gardens and the next generation. Community minded campaigns and encouragement to share a cup together.

For our people

Tea, done properly

From leaf to cup, every step is guided by expertise, transparency and good practice.

Grades Chosen With Purpose

“Tea is essentially maths”, the smaller the surface area the quicker the brew, so grades are chosen for both speed and flavour at home.

Blended With Real Expertise

H&G blends everything in house with trusted partners at origin, so the experience feels considered, not commoditised.

Honest, Practical Quality

Pragmatic good grade tea, not dust off the floor, but not pretending to be rare whole leaf either.

The Essential Range

Created around the blends people actually need, so choosing your tea is simple and confident.

Our Vision for Better Tea

“H&G will become the brand that will become synonymous with health and wellbeing, reaching more people who want values and flavour in the same cup. Whether ten people or ten million drink it, the aim is a better tea culture and a better world.”

Who We Blend For

H&G is designed for everyday life, from the first cup of the morning to the last sip at night. These are the people we make tea for, the ones who want something simple, honest and good in their day.

Values driven, not trend driven

The Conscious Millennial

They want tea that fits their lifestyle, not just their cupboard. They look for organic ingredients, zero plastic, and brands that do what they say. For them, H&G is a daily choice that feels clean, responsible and aligned with how they already live.

Mindful choices for a balanced day

The Wellness Explorer

This person thinks about what they put into their body and how it makes them feel. They reach for blends that support focus, digestion, hydration and rest. For them, H&G’s Wake Well, Relax Well, Sleep Well and more fit naturally into the rhythms of their day.

Better tea for the household

The Modern Family Buyer

They want something everyone can drink with confidence, from morning brews to bedtime cups. They care about clean ingredients, fair sourcing and packaging that does not leave a trace. H&G gives them an everyday staple that feels trustworthy and good for the whole home.

Introducing

The Ethical Drinker

They are not looking for luxury, they are looking for honesty. Fairtrade matters. Organic matters. Looking after growers matters. When they choose H&G, they know they are drinking tea that respects people and planet without the fuss or the theatre.